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A panel defines a recruitment audience and its response target. Configure it in Create → Quotas, panels & links; use Fieldwork to review progress, distribution, live results, and cost.

Before you start

Save the questionnaire and agree the audience, target sample, provider requirements, and consent wording. Define geographic eligibility through the brief, provider specification, and applicable screening questions.

Open the audience settings

Open the builder view menu and select Quotas, panels & links. Select the relevant panel. A new study starts with an editable target of 50 respondents; this initial setup is not an order.
Each panel has its own respondent target and quotas in the builder.

Each panel has its own respondent target and quotas in the builder.

Set the panel target

1

Choose the panel

Select a panel tab or Add Panel for a separate audience.
2

Enter the target

Set Respondents to the number of completed responses required from that panel. The target is the denominator for progress.
3

Configure qualification

Use screening rules to define eligibility and quotas to distribute qualifying completions across the required groups.
4

Save the setup

Select a save action from Save changes before reviewing or distributing links.

Choose how the panel is recruited

Recruitment sets who supplies the respondents for the selected panel. The rest of the panel settings follow from that choice.
1

Bring your own panel

Keep this option when you or your provider supplies the respondents. For external-panel traffic, configure at least one provider to obtain an invitation link, and set the outcome redirects that return each respondent to it. See Configure provider links.
2

Recruit with Deepfield Partners

Choose this option to buy fieldwork. Add each country, its respondent target, language and Incidence. Incidence is specified separately for each country. Only languages available in the saved questionnaire can be used.
When DeepField recruits, Respondents is the sum of the country rows and cannot be edited on its own; provider and link settings do not apply and are not shown.

Request a feasibility check and a price

Save the panel, then select Request feasibility & estimate. The estimate reports what the fieldwork costs and how much of the requested sample is reachable in the fielding window: The recruiting fee is the panel cost plus the DeepField service fee, quoted in euros and billed separately from credits. Saving a change to the incidence rate, a country row, or the questionnaire length recalculates the estimate for the audience you now have. Refresh estimate requests a current price at any time. Some audiences are estimated by the DeepField team rather than priced on the spot. The panel then shows that the estimate has been requested, and the price and feasibility appear once the team answers. That price stays in place when the panel changes: ask DeepField to review it, and request a new estimate once the team has withdrawn it.

Add consent text

Open Settings → Privacy → Consent forms from the Create view menu. Consent now belongs to study privacy settings. Configure provider scope, link conditions, translations and whether a form replaces the standard agreement. Follow Configure participant consent.

Review sample-size estimates

The sample-size area in Quotas, panels & links places the combined target within the bands calculated for the saved questionnaire. It refreshes when this view opens. If the form has no questions, save the questionnaire first. Use the bands alongside the smallest planned reporting group, incidence, budget, and required precision. They do not replace a sample design. See Choose a sample size.

Review the price

On Fieldwork, Summary separates the two things a study is billed for. Coding fees, charged in credits: Recruiting, charged in euros, appears only for panels DeepField recruits. Each panel shows its fee and how much of its sample is reachable. An estimate that could not yet be recalculated for the current audience is flagged and left out of the total. The coding price follows the questionnaire, so review it again after saving final screening rules and translations. A price agreed with DeepField for a study, or for a set of studies, replaces the calculated coding price and is shown in its place.

Monitor recruitment

Fieldwork displays completed responses against each panel target and the quota-cell counts. Configure link takes you to the corresponding panel settings in Create. Its live-results area shows completed-answer charts and refreshes regularly. A panel with associated participant sessions cannot be deleted. Live edits must follow the restrictions shown by the application; changing a panel target or provider redirect does not make structural questionnaire edits available.
Open a section in Live results to inspect its completed-answer charts.

Open a section in Live results to inspect its completed-answer charts.

Check the result

Confirm the saved targets, provider links, quotas, and consent languages. Check that Fieldwork reflects the intended sample and cost before publishing. For a customer-file audience, use email campaigns rather than open provider links. Importing a customer-keyed file closes those open entry routes; a respondent-ID segmentation file does not.

Review programming, analysis and licence separately

Fieldwork breaks coding fees into programming, analysis, any analysis pack and the respondent licence, followed by the whole-credit total. Standard licence tiers distinguish the first 3,000 respondents from the additional respondents; an agreed price may replace the standard detail. No separate concept-test fee applies. See Review usage and credits.