What Is Report Chat?
Report Chat is an AI-powered interface that:- Answers questions about your data
- Provides custom analysis on demand
- Helps you explore findings deeper
- Generates insights for specific questions
How to Use Report Chat
1
Open Report Chat
Navigate to the Analysis tab and find the Chat feature.
2
Ask a Question
Type your question in natural language.
3
Review the Response
The AI analyzes your data and provides an answer with supporting evidence.
4
Follow Up
Ask additional questions to go deeper or explore related topics.
Types of Questions to Ask
Exploratory Questions
Understand broad patterns:- “What are the main reasons people are dissatisfied?”
- “What themes emerge in the feedback about pricing?”
- “How do different age groups feel about the brand?”
Specific Inquiries
Get targeted answers:- “How many people mentioned sustainability?”
- “What do people say about the mobile app experience?”
- “Are there differences between Panel A and Panel B?”
Comparative Questions
Understand differences:- “How do satisfied vs. dissatisfied customers differ?”
- “What distinguishes heavy users from occasional users?”
- “How does perception vary by region?”
Summary Requests
Get concise overviews:- “Summarize the key concerns about the new feature”
- “What are the top 3 recommendations from participants?”
- “Give me a quick overview of brand perception”
Effective Questions
Be Specific
| Less Effective | More Effective |
|---|---|
| ”What do people think?" | "What do people think about our customer service?" |
| "Tell me about the data" | "What are the main themes in open-ended responses?" |
| "Anything interesting?" | "What unexpected findings emerged about price sensitivity?” |
Ask One Thing at a Time
Instead of:“What do people think about the price, quality, and how does that compare to competitors and what should we do about it?”Try:
“What do people think about the price?” (then) “How does this compare to perceptions of quality?” (then) “What do people say about competitors’ pricing?”
Reference Specific Topics
The AI understands your study context:- Reference specific questions by topic
- Mention particular segments or panels
- Ask about specific products or features studied
Understanding Responses
Response Structure
Chat responses typically include:- Direct answer: The main finding
- Supporting evidence: Data or quotes backing it up
- Context: Any caveats or nuances
- Citations: Links to source responses
Following Up
After each response, you can:- Ask for more detail
- Request specific examples
- Explore a related topic
- Challenge or verify the finding
Example Conversation
You: “What are the main barriers to purchase?” AI: “The three main barriers identified are: (1) price concerns, mentioned by 35% of respondents; (2) uncertainty about quality, especially among non-customers; (3) lack of awareness of key features. For example, one respondent said…” You: “Tell me more about the price concerns” AI: “Price concerns focus on two areas: initial cost and value for money. Many respondents felt the product was priced higher than alternatives without clear differentiation…” You: “How do current customers view the price vs. non-customers?” AI: “Interesting distinction: current customers generally feel the price is justified once they experience the product. Non-customers, however…”
Best Practices
What Report Chat Can’t Do
Limitations
- Can’t access data not in your study
- Won’t generate fictional responses
- May not have perfect accuracy on all claims
- Can’t make business decisions for you
When to Verify
Always verify:- Statistics and percentages cited
- Key quotes used in decisions
- Findings that seem surprising
- Anything going into external reports
Conversation Tips
Starting a Session
Good opening questions:- “What are the key findings from this study?”
- “What surprised you most about the responses?”
- “What are the main themes in the qualitative data?”
Diving Deeper
Follow-up patterns:- “Tell me more about…”
- “What evidence supports…”
- “How do X and Y compare…”
- “Are there any counterexamples to…”
Wrapping Up
Closing questions:- “Summarize the main insights for [stakeholder type]”
- “What are the most actionable findings?”
- “What questions remain unanswered?”
Common Questions
Is chat history saved?
Is chat history saved?
Conversation history is typically maintained during your session. Check your platform for persistence features.
Can I share chat responses?
Can I share chat responses?
Why does the AI sometimes say it doesn't know?
Why does the AI sometimes say it doesn't know?
The AI only answers based on your actual data. If no one addressed a topic, it can’t answer questions about it.
Can I ask the same question as someone else on my team?
Can I ask the same question as someone else on my team?
Yes, and you may get similar (but not identical) responses. The AI generates fresh responses each time.