
The Process
1
Define Audience
Set demographics and qualifying criteria
2
Create Panel

3
Test

4
Publish

Key Concepts
| Term | Meaning |
|---|---|
| Panel | A group with specific criteria and sample size |
| Incidence Rate | % of people who qualify (higher = easier) |
| Test Mode | Preview without real data |
| Published | Live data collection |
Before Publishing
- Interview guide complete
- Screening rules set up
- Tested the study yourself
- All changes saved

