What Is a Panel?
A panel is a defined group of participants you want to recruit. It includes:- Target demographics: Age, gender, location, etc.
- Sample size: How many responses you need
- Recruitment settings: How participants will be invited
Creating Your First Panel
1
Go to the Recruit Tab
Open your study and click the Recruit tab.
2
Click Add Panel
Click the Add Panel button to create a new panel.
3
Name Your Panel
Give the panel a descriptive name.Examples:
- “General Population 25-54”
- “Heavy Users”
- “Non-Customers”
4
Set Demographics
Define the target demographics for this panel.
- See Demographic Criteria for details.
5
Set Sample Size
Enter how many completed responses you need from this panel.
6
Save the Panel
Click Save to create the panel.
Panel Settings
Panel Name
Choose a clear, descriptive name that identifies the panel: Good names:- “US Adults 35-54”
- “Monthly Purchasers”
- “Brand Aware Consumers”
- “Panel 1”
- “Test”
- “Group A”
Target Sample Size
The number of completed responses you need:- This is completions, not starts
- Account for screening (not everyone will qualify)
- Consider your analysis needs
| Analysis Type | Typical Sample |
|---|---|
| Directional insights | 50-100 |
| Quantitative analysis | 200-400 |
| Segment comparisons | 100+ per segment |
Panel Status
Panels can be:- Active: Accepting new responses
- Paused: Temporarily stopped
- Complete: Target reached
Multiple Panels
You can create multiple panels when you need:Different Audience Segments
Research the same questions with different groups:| Panel | Target |
|---|---|
| Panel 1 | Current customers |
| Panel 2 | Competitor customers |
| Panel 3 | Non-users |
Quota Management
Ensure specific representation:| Panel | Target | Sample |
|---|---|---|
| Panel 1 | Male 25-34 | 100 |
| Panel 2 | Female 25-34 | 100 |
| Panel 3 | Male 35-44 | 100 |
| Panel 4 | Female 35-44 | 100 |
Testing Different Approaches
A/B test with different groups:| Panel | Purpose |
|---|---|
| Panel 1 | Control group |
| Panel 2 | Test group |
Managing Panels
Viewing Panel Status
In the Recruit tab, you’ll see:- Panel name and criteria summary
- Target vs. completed responses
- Panel status (active, paused, complete)
Editing Panels
You can edit panels before publishing:- Change demographics
- Adjust sample size
- Modify name
Pausing Panels
Temporarily stop recruitment for a panel:- Find the panel in the list
- Click Pause
- No new responses will be accepted
- Fix an issue before continuing
- Wait for budget approval
- Coordinate timing
Deleting Panels
Remove panels that aren’t needed:- Select the panel
- Click Delete
- Confirm deletion
Deleting a panel removes it from your study. Any responses already collected remain in your data.
Panel Best Practices
Panel and Response Tracking
Once responses start coming in:- Each response is associated with a panel
- Track progress toward panel targets
- See completion rates per panel
- Filter by panel
- Compare data across panels
- Export by panel
Common Questions
How many panels should I create?
How many panels should I create?
One panel is sufficient for most studies. Create multiple panels only if you need to compare distinct segments or manage quotas.
Can I add panels after publishing?
Can I add panels after publishing?
Yes, you can add new panels to an active study. This is useful if you decide to expand your research or add a new segment.
What if one panel completes before another?
What if one panel completes before another?
Each panel recruits independently. One may finish faster based on incidence rate and target size.
Can the same person be in multiple panels?
Can the same person be in multiple panels?
Typically no. Each participant completes the study once. If they match multiple panel criteria, they’ll be assigned to one panel.