What’s in the Executive Summary
Key Findings
The most important discoveries from your research:- Primary insights and conclusions
- Significant patterns or trends
- Notable surprises or confirmations
Research Overview
Context about the study:- Number of respondents
- Key demographics or segments
- Study objectives addressed
Recommendations
When applicable, suggested actions based on findings:- Strategic implications
- Next steps to consider
- Areas for further investigation
Reading the Executive Summary
Structure
Executive summaries typically follow this structure:1
Overview
Brief context: what was studied and with whom.
2
Key Findings
The 3-5 most important insights from the research.
3
Supporting Data
Key metrics or quotes that support the findings.
4
Implications
What the findings mean and suggested actions.
Key Elements
| Element | Purpose |
|---|---|
| Headlines | Capture the main insight in one line |
| Supporting points | Evidence and details behind the headline |
| Data callouts | Key statistics or percentages |
| Quotes | Participant voice illustrating findings |
Using the Executive Summary
Quick Understanding
Start here when:- First looking at a new report
- Need rapid overview of findings
- Briefing stakeholders quickly
Sharing with Stakeholders
The summary is designed for:- Executives who need high-level insights
- Team members unfamiliar with the full study
- Decision-makers needing quick context
Starting Point for Deep Dives
Use the summary to:- Identify topics to explore further
- Decide which sections to read in detail
- Frame questions for Report Chat
Executive Summary vs. Full Report
| Aspect | Executive Summary | Full Report |
|---|---|---|
| Length | 1-2 pages | Multiple sections |
| Detail | High-level only | Comprehensive detail |
| Best for | Quick understanding | Deep exploration |
| Audience | Busy stakeholders | Research team |
What Makes a Good Summary
Clarity
- Clear, jargon-free language
- Each point stands on its own
- No assumptions about reader knowledge
Relevance
- Focuses on most important findings
- Addresses research objectives
- Highlights actionable insights
Balance
- Includes both positive and negative findings
- Represents the full data fairly
- Doesn’t cherry-pick favorable results
Interpreting Summary Insights
Reading Between the Lines
When reviewing findings:- Note confidence level of statements
- Look for hedging language (“some,” “many,” “often”)
- Consider sample size behind claims
Checking Sources
For important findings:- Click through to supporting data
- Review original responses
- Verify with Report Chat
Considering Context
Remember:- Summary is AI-generated
- It’s a starting point, not final word
- Your domain expertise adds context
Common Summary Sections
Audience Profile
Who participated:- Demographics breakdown
- Key characteristics
- Any notable segments
Satisfaction/Performance
If applicable:- Overall satisfaction scores
- Performance metrics
- Comparative data
Themes and Patterns
Key patterns identified:- Common attitudes or behaviors
- Shared concerns or desires
- Differing perspectives
Opportunities
Areas for action:- Unmet needs discovered
- Improvement suggestions
- Market opportunities
Acting on Summary Insights
Common Questions
Who writes the executive summary?
Who writes the executive summary?
The AI generates the summary based on analysis of all response data. It identifies the most significant findings automatically.
Can I edit the summary?
Can I edit the summary?
Editing options depend on your platform. You can always create your own summary document based on the report.
What if I disagree with a finding?
What if I disagree with a finding?
Use citations to check the original data. The AI may have interpreted data differently than you would. Report Chat can help clarify.
How do I share the summary?
How do I share the summary?