Glossary - DeepField Help Center

Study building

Term	Meaning
Study	A research project containing a questionnaire, recruitment setup, responses, and analysis.
Section	A group of related questions in the questionnaire. Sections can also participate in routing.
Question ID	The stable identifier used to reference a question in logic, custom code, and analysis.
Display condition	A rule that controls whether a question or section appears based on an earlier answer.
Jump logic	A rule that directs a participant to another question or section after an answer.
Flow coverage	A validation check that identifies questionnaire paths or items that cannot be reached.
Piping	Inserting an earlier answer or variable into later question text or options.
Variable	A reusable value defined for the questionnaire and referenced through piping or logic.
Stimulus	An image, video, audio file, or other material shown for a participant to evaluate.
Custom code	A React-based interface that replaces the built-in renderer for one question while keeping that question’s answer contract.
Custom input	An earlier answer declared for use by a custom-code question.
Custom text	A translatable parameter exposed to custom code instead of hard-coded display wording.

Study lifecycle

Term	Meaning
Draft	The questionnaire and recruitment setup are being prepared.
Testing	A participant test link is active. Saving questionnaire changes returns the study to Draft and invalidates that link.
Published	The study is available to eligible participants and collects responses.
Completed	Fieldwork has ended.
Test response	A rehearsal submission created through the Test view; it does not count toward live results.

Recruiting

Term	Meaning
Panel	One configured audience source with a response target, criteria, quotas, and provider links.
Panel provider	The supplier that directs participants to the study.
Recruitment source	Whether you supply the respondents for a panel or DeepField buys the fieldwork.
Feasibility	How much of a requested sample can be collected in the fielding window, at the stated incidence and questionnaire length.
Screening question	An opening question used to decide whether a participant can continue.
Screen-out	The outcome when a participant does not meet a screening rule.
Incidence rate	The estimated share of people in the source audience who qualify for the study.
Quota	A target and optional cap for a participant group.
Quota cell	One answer category or nested audience combination within a quota.
Natural fallout	The sample distribution that results when a characteristic is not controlled by quota.
Direct invite	A personal participation link created outside panel recruitment.
Credits	The unit shown for an organization’s available balance and coding charges.
Field	One answer the researcher gets back. A question is one field however many options it offers; a matrix is one field per row.
Coding fees	What a study costs to programme and analyse, charged in credits: a price for the study and a price for every completed response.
Recruiting fee	What DeepField bills in euros for fieldwork it buys, quoted per panel before launch.

Responses and quality

Term	Meaning
Response	One participant’s survey session and submitted answers.
Answer	The value stored for one question within a response.
Response status	The recorded outcome, such as Completed, Screened out, Quota full, Abandoned, or Stopped for quality.
Rating	A summary of the quality checks evaluated for a response.
Quality control preset	The configured strictness used for automated quality decisions.
Excluded response	A response manually removed from analysis; the exclusion can be reversed.
Transcript	Timestamped text derived from an audio or video answer.
Raw answer	The underlying stored value, including the structured value exported for a custom-code question.

Analysis

Term	Meaning
Base (n)	The number of respondents represented by a figure or table column.
Filter	A condition limiting the responses included in a chart or report view.
Breakdown	A variable used to divide a measure into comparison groups.
Crosstab	A table crossing row categories with one or more column groups.
Column group	A question or variable whose categories form a set of crosstab columns.
Net	A summary row combining several answer categories.
Significance letter	A marker indicating that one crosstab column is statistically higher than the referenced column at the stated confidence level.
Theme	A recurring pattern identified across open-text responses.
Persona	A named respondent segment described in the generated analysis.
Saved chart	A chart configuration stored in the study’s chart library.
Analysis plan	Saved questions, comparisons, filters, weighting, and output settings used to generate the plan folder.
Plan folder	The protected chart folder a plan run builds in Charts, named after the plan. It holds each planned question’s totals or theme charts and, where a comparison shows a significant difference on a testable base, its crosstab. Its charts are editable but cannot overwrite themselves: changes are kept with Duplicate & save, in one of your own folders.
Regeneration	A new run of the saved plan that rewrites the plan folder. With the same output language, existing themes and analysis conversations are kept.

Weighting

Term	Meaning
Weighting scheme	A saved definition that adjusts how eligible responses contribute to analysis.
Target proportion	The desired population share for a category.
Manual weight	A multiplier assigned directly to a category.
Raking (rim weighting)	An iterative method used to match targets across multiple weighting variables.
Weighted N	The sum of response weights represented by a result.
Unweighted base	The actual number of responses behind the weighted result.
Weighting efficiency	A diagnostic showing how much effective information remains after unequal weights are applied.

Term	Meaning
Account type	An organization-wide role: Admin, Researcher, or Collaborator.
Access level	Permission on one study or folder: Owner, Editor, Commenter, or Viewer.
Inherited access	Access received from a containing folder rather than granted directly on a study.
Guest link	A no-sign-in link exposing selected study content for a configured period.

Check the result

For a product action, follow the linked procedure and check its saved result rather than relying on a definition alone.