Skip to main content
Media can be attached to a question, an answer option, or a concept. Concepts belong to a section and repeat that section’s questions for each concept assigned to the participant. Supported participant-facing files are JPG, PNG, GIF, WebP, and PDF up to 25 MB, plus MP4 and WebM video up to 100 MB.

Before you start

Prepare the participant-facing files in a supported format and size. Decide whether each belongs to a question, option, or repeated concept.

Attach media to a question

1

Open the media control

Open the question’s ⋯ menu and select Add media. When the question already has media, the label changes to Replace media.
2

Upload the file

Select the upload area or drop a supported file into it.
3

Describe the content

Enter a description that identifies what the file shows and why it belongs with the question. The assistant uses this description when working with the questionnaire.
4

Preview and save

Confirm the media preview, save the form, and open a test link to check the participant view.
Participants can enlarge images, play supported videos inline, and view PDFs in the embedded reader or through Open PDF.
Meridian Cold Brew concept at €3.50 above the appeal question

Open a participant test to check the concept image and its question together.

Choose how a question’s media is shown

Select the Media chip under the question, then choose an option under How it is shown.
Media settings of a question with In the question, As a link, Timed and On a click options

The Media chip opens the question's media: here How it is shown is set to On a click.

To let participants look at an ad again only if they want, for example on the questions after the exposure, choose As a link. Keep On a click for questions where the media must be opened before answering, such as a heatmap timed from the click.
Answered question with a Show button in place of the advertisement and a disabled Next button

On a click: Next stays disabled until the participant selects Show.

Answered question with a View the visual button and an enabled Next button

As a link: the participant can open the advertisement with View the visual, or answer and continue without it.

For a video, Video watched to the end applies only with In the question or On a click: the participant cannot continue before the video ends. With As a link, watching the video again is never required. In a concept loop whose concepts have media, the loop decides how the concept is shown. See Show the concept at once or on a click.

Upload several stimuli

Select Add Stimuli to upload up to ten supported files in one batch. Add a description to every file before confirming the batch. The limits in other upload locations are separate: Attaching a document to a chat gives the assistant reference material. It does not add images inside that document to the participant survey. Upload participant-facing material separately.

Add media to an answer option

For a Multiple Choice question, open the option’s settings and select Add media. Use this when each option is a stimulus, such as a pack design, logo, or advertising frame. Test option media on both desktop and a narrow mobile viewport. Confirm that the option text, selection state, and media controls remain usable together.

Repeat a section for concepts

Open the section controls and select Add concepts. Add a title and media for each concept. The section’s questions run once for every concept assigned to that participant. Configure the assignment with:
  • Max per respondent, to limit how many concepts one person evaluates.
  • Show concept when, to make an individual concept conditional.
  • Loop from question, to build the concepts from an earlier answer, optionally using Keep top or Greater than. Each respondent sees at most caps how many of the items in that answer one person goes through; leave it on all to loop over every item.
Open Section flow to confirm where the concept loop starts and ends. Complete several test sessions when assignments are randomized or conditional.

Export considerations

Download Word embeds JPG, PNG, and GIF stimuli. WebP, PDF, and video are represented by an attachment note rather than embedded media. Use the test link to review the participant experience for every format.

Troubleshooting

Check the file type, extension, and size. Re-export the asset in a supported format and reduce its resolution or duration if it exceeds the relevant limit.
Add a description to every file in the batch, including files whose names already describe their contents.
Review Max per respondent, each Show concept when condition, and any Loop from question filter. These controls determine the assigned subset for that participant.

Check the result

In a test link, open each assigned stimulus on desktop and mobile. Check the full concept loop, the selection controls beside option media, and the final stored answers.

Control concept exposure and conditional pictures

Concept loops set whether media appears throughout the loop, at its start, on demand or as a timed first impression. Individual questions can override concept visibility. An image can also change according to earlier answers; verify each case and its default. Participants must load required media and open media behind Show before answering. Test translated files, video requirements and Back. Heatmap zones belong to each image; replacing a picture requires checking its zones as well.