Why Use Video/Audio Responses
Richer Insights
- Emotional cues: Facial expressions, tone, enthusiasm
- Spontaneity: First reactions captured naturally
- Detail: People often say more than they’d write
- Authenticity: Harder to give superficial answers
Use Cases
- First impressions: Initial reactions to concepts or ads
- Product demonstrations: How people use products
- Personal stories: Experiences and journeys
- Detailed explanations: Complex topics or opinions
- Emotional topics: Where feeling matters
Response Types
Video Response
Participants record themselves using their webcam or phone camera. Captures:- Visual (facial expressions, body language)
- Audio (voice, tone, pauses)
- Context (environment, if relevant)
Audio Response
Participants record audio only. Captures:- Voice and tone
- Detailed verbal responses
- Works in more situations (no camera needed)
Participant Choice
You can let participants choose their preferred format:- Video
- Audio
- Text
Creating Video/Audio Questions
1
Add a Video/Audio Question
Select the video/audio question type or use AI: “Add a video question about first impressions.”
2
Write the Question
Be specific about what you want participants to share.
3
Set Preferred Input
Choose video, audio, text, or participant’s choice.
4
Configure Duration
Set recommended or maximum recording length.
5
Add Instructions
Guide participants on what to cover and how long to speak.
Writing Video/Audio Questions
Be Conversational
Write questions as if you’re having a conversation. Before: “Please describe your sentiment regarding the product’s value proposition.” After: “Tell me what you think about this product. Is it worth the price? Why or why not?”Give Structure
Provide talking points for longer responses:“Tell us about your morning routine:
- What time do you typically wake up?
- What’s the first thing you do?
- How do you decide what to eat for breakfast?”
Set Expectations
Be clear about length and detail:“Take about 2 minutes to share your thoughts.”
“Give us your quick, first reaction—just 30 seconds or so.”
Make It Easy to Start
Some participants freeze when the camera turns on. Give them a clear starting point:“Start by telling us your first impression when you saw the package.”
Recording Guidelines for Participants
Include brief instructions in your question:Duration Recommendations
| Response Type | Suggested Length |
|---|---|
| Quick reaction | 15-30 seconds |
| Standard response | 1-2 minutes |
| Detailed explanation | 2-3 minutes |
| Maximum | 5 minutes |
Automatic Transcription
Deepfield automatically transcribes all video and audio responses.What You Get
- Full transcript: Every word spoken
- Timestamps: Know when things were said
- Searchable text: Find specific mentions
- Quote extraction: Pull out key moments
Transcription in Reports
Your AI-generated reports can:- Include relevant quotes with transcriptions
- Reference specific moments in recordings
- Analyze themes across responses
- Cite sources with playback links
Viewing Media Responses
In the Responses tab, you can:- Play recordings: Watch or listen to each response
- Read transcripts: Scan the written version
- View quality scores: See AI-assessed response quality
- Jump to moments: Click timestamps to navigate
Quality Considerations
Response Quality Factors
Deepfield assesses response quality based on:- Audio clarity
- Response completeness
- Relevance to question
- Length appropriateness
Encouraging Quality Responses
- Write clear, specific questions
- Provide talking points for complex topics
- Set appropriate length expectations
- Test the experience yourself first
Best Practices
Common Mistakes
Too many video questions
Too many video questions
Recording is tiring. Limit to 2-4 video/audio questions per study.
Vague prompts
Vague prompts
“Tell us your thoughts” gets rambling responses. Give specific talking points.
No time guidance
No time guidance
Without duration guidance, some talk for 30 seconds, others for 10 minutes.
Requiring video for simple questions
Requiring video for simple questions
Don’t use video for questions that work fine as text. Match format to content importance.
Comparison: Text vs. Audio vs. Video
| Factor | Text | Audio | Video |
|---|---|---|---|
| Participant effort | Low | Medium | High |
| Insight richness | Basic | Good | Excellent |
| Analysis time | Low | Medium | Higher |
| Completion rate | Highest | High | Moderate |
| Emotional capture | Limited | Good | Excellent |
Using AI Follow-Ups with Video
Combine video responses with AI follow-ups for even deeper insights:- Participant records initial video response
- AI analyzes the response
- AI generates relevant follow-up questions
- Participant elaborates on specific points