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Once you’ve created your study, you’ll likely need to edit questions for clarity, relevance, or accuracy. Learn how to make effective edits to your questions.

Selecting a Question

Click on any question in the study panel to select it. When selected:
  • The question is highlighted
  • Editing options become available
  • Question details are displayed

Editing Question Text

Making Text Changes

  1. Click on the question text you want to edit
  2. Modify the text directly
  3. The changes appear immediately
  4. Click Save Changes to preserve edits

Writing Effective Questions

Before: “Taking into consideration your overall experiences with the various aspects of the product, how would you characterize your level of satisfaction?”After: “How satisfied are you with this product?”
Before: “How satisfied are you with the price and quality?”After: Split into two questions:
  • “How satisfied are you with the price?”
  • “How satisfied are you with the quality?”
Before: “Don’t you agree that our product is excellent?”After: “How would you rate this product?”
Before: “How often do you exercise?”After: “In a typical week, how often do you exercise?”

Changing Question Types

Available Question Types

TypeUse When
Multiple ChoiceSingle or multiple selection from options
MatrixRating multiple items on the same scale
RankingOrdering items by preference
Open TextFree-form written responses
Video/AudioRich media responses

Changing a Question’s Type

  1. Select the question
  2. Find the question type dropdown
  3. Select the new type
  4. Adjust options as needed for the new type
Changing question types may reset some settings. Review the question after changing types.

Working with Answer Options

For Multiple Choice Questions

Adding options:
  1. Select the question
  2. Click “Add Option” or type in the new option field
  3. Enter your option text
Editing options:
  • Click on any option text to edit it
  • Options update immediately
Removing options:
  • Click the delete icon next to an option
  • Or clear the option text
Reordering options:
  • Drag options by their handle to reorder
Randomizing option order can reduce bias. Look for randomization settings in question options.

For Matrix Questions

Matrix questions have rows (items to rate) and columns (scale points). Editing rows:
  • Each row is an item participants will evaluate
  • Click to edit row text
  • Add or remove rows as needed
Editing columns:
  • Columns define your rating scale
  • Ensure scale labels are clear (e.g., “Very Dissatisfied” to “Very Satisfied”)

Reordering Questions

Within a Section

  1. Hover over the question to see the drag handle
  2. Click and drag to move the question
  3. Drop in the desired position

Between Sections

  1. Drag the question toward the target section
  2. The section will expand to accept the question
  3. Drop in the desired position within the section

Using AI

Ask the AI to move questions:
  • “Move question 3 to the end of the section”
  • “Put the price question before purchase intent”
  • “Reorder the questions by importance”

Duplicating Questions

To create a copy of an existing question:
  1. Select the question
  2. Click the duplicate icon
  3. A copy appears below the original
  4. Edit the copy as needed
Duplicating is useful when you need similar questions with slight variations, like testing different product concepts.

Deleting Questions

Single Question

  1. Select the question
  2. Click the delete icon
  3. Confirm the deletion

Multiple Questions

Ask the AI to remove multiple questions:
  • “Remove all demographic questions”
  • “Delete questions 5, 7, and 9”
Deleted questions cannot be recovered after saving. Use undo before saving if you delete by mistake.

Adding Question Instructions

Some questions benefit from additional instructions:

When to Add Instructions

  • Complex question formats
  • Specific response requirements
  • Context that helps participants respond

Example Instructions

  • “Select all that apply”
  • “Think about your experience in the past 30 days”
  • “Please be as specific as possible”

Using AI for Editing

The AI can help you improve questions:
  • “Make this question clearer”
  • “Add more answer options to question 4”
  • “Simplify the language in the screening questions”
  • “Suggest improvements for the survey”

Previewing Changes

After making edits, preview your changes:
  1. Go to the Recruit tab
  2. Generate a test link
  3. Review the question as participants will see it

Quality Checklist

Before saving, verify each question:
  • Question text is clear and unambiguous
  • Language is appropriate for your audience
  • All necessary answer options are included
  • No spelling or grammar errors
  • Question type matches the data you need
  • Instructions are included if needed

Next Steps