Available Templates
Ad Testing
Test advertisements, commercials, or creative assets
Brand Perception
Measure brand awareness, image, and associations
Concept Screening
Evaluate new product or service concepts
Category Exploration
Understand market categories and consumer behavior
Using a Template
1
Click Create New Study
From your dashboard, click the Create New Study button.
2
Choose a Template
Instead of typing in the chat, look for the template options. Click on the template that matches your research type.
3
Customize the Template
The template loads into your study. Review and customize:
- Replace placeholder text with your specific brand/product
- Adjust questions for your research objectives
- Add or remove sections as needed
4
Save Your Study
Click Save Changes when you’re done customizing.
Template Details
Ad Testing Template
Best for: Testing TV commercials, print ads, digital ads, or any creative content. Sections typically include:- First impressions and initial reactions
- Message comprehension and recall
- Brand fit and relevance
- Emotional response
- Purchase intent and action likelihood
Brand Perception Template
Best for: Understanding how consumers view your brand compared to competitors. Sections typically include:- Brand awareness and familiarity
- Brand associations and imagery
- Competitive positioning
- Brand loyalty and preference
- Net Promoter Score (NPS)
Concept Screening Template
Best for: Evaluating new product ideas, service concepts, or features. Sections typically include:- Current behavior and pain points
- Concept introduction and reaction
- Appeal and relevance
- Purchase intent
- Pricing sensitivity
- Improvement suggestions
Category Exploration Template
Best for: Understanding a market category, customer journeys, or decision-making processes. Sections typically include:- Category involvement and frequency
- Decision criteria and priorities
- Information sources
- Purchase journey
- Unmet needs and frustrations
Customizing Templates
Templates are starting points, not final products. Always customize them:Replace Placeholders
Templates contain placeholder text like “[BRAND NAME]” or “[PRODUCT]”. Replace these with your specific information.Adjust Questions
- Remove questions that aren’t relevant to your research
- Add questions for topics the template doesn’t cover
- Modify wording to match your brand voice
Modify Sections
- Combine sections if they feel redundant
- Add new sections for your specific needs
- Reorder sections for logical flow
Templates vs. AI Chat
| Feature | Templates | AI Chat |
|---|---|---|
| Speed | Very fast | Fast |
| Customization | Modify existing structure | Generate custom structure |
| Best for | Standard research types | Unique research objectives |
| Learning curve | Lower | Slightly higher |
You can combine both approaches: start with a template, then use AI chat to customize it further.