Study Components
Every study in Deepfield consists of:- Study Introduction: Welcome message and context for participants
- Sections: Logical groupings of related questions
- Questions: Individual items within each section
The Study Introduction
The introduction is the first thing participants see. It should:- Welcome the participant
- Explain the study’s purpose (without biasing responses)
- Set expectations for time and content
- Reassure about confidentiality
Example Introduction
“Thank you for participating in this research study. We’re gathering opinions about beverage preferences to help improve our products. This should take about 10 minutes. Your responses are confidential and will only be used for research purposes.”
Working with Sections
Why Use Sections?
Sections help you:- Organize content logically
- Guide participants through topic transitions
- Analyze results by grouping related questions
- Apply settings to groups of questions
Common Section Types
| Section Type | Purpose | Example Questions |
|---|---|---|
| Screening | Qualify participants | Age, location, product usage |
| Demographics | Collect participant info | Income, occupation, household |
| Awareness | Measure knowledge | Brand recognition, recall |
| Usage & Behavior | Understand current habits | Frequency, occasions, methods |
| Attitudes | Capture opinions | Satisfaction, preferences |
| Intent | Predict future actions | Purchase likelihood, recommendations |
Creating Sections
Ask the AI to create sections:- “Add a section for demographic questions”
- “Create a screening section at the beginning”
- “Organize this into logical sections”
Naming Sections
Section names may be visible to participants, so:- Use clear, simple language
- Avoid jargon or technical terms
- Keep names short
Ordering Your Study
Recommended Flow
1
Screening (if needed)
Start with questions that determine if participants qualify. Screening out early saves everyone time.
2
Warm-Up Questions
Begin with easy, engaging questions to get participants comfortable.
3
Main Research Questions
Your core questions that address your research objectives.
4
Sensitive or Complex Questions
Place potentially sensitive questions (income, opinions) later when participants are engaged.
5
Demographics
Standard demographic questions often work well at the end.
6
Closing
Thank participants and provide any final information.
Question Ordering Principles
Within sections, order questions from:- General to specific: Start broad, then narrow down
- Simple to complex: Easy questions first
- Past to present to future: Chronological when relevant
- Unaided to aided: Ask recall before showing options
Question order can affect responses. Leading questions or showing options too early may bias later answers.
Study Length Considerations
Recommended Lengths
| Study Type | Suggested Length | Typical Questions |
|---|---|---|
| Quick poll | 2-5 minutes | 5-10 questions |
| Standard survey | 10-15 minutes | 20-40 questions |
| In-depth interview | 20-30 minutes | 40-60 questions |
Signs Your Study Is Too Long
- High dropout rates
- Lower response quality toward the end
- Participant feedback mentioning length
Structuring for Analysis
Think ahead to how you’ll analyze results:Group Related Questions
Questions you’ll analyze together should be in the same section. This makes reporting easier.Consistent Scales
Use consistent rating scales throughout your study. If you use a 1-5 scale for one question, use it for related questions.Clear Labels
Questions and sections with clear labels make analysis reports more readable.Reorganizing Your Structure
Moving Questions Between Sections
- Drag the question to the target section
- Or ask the AI: “Move the price question to the purchase intent section”
Merging Sections
If two sections are too similar:- Move all questions from one section to the other
- Delete the empty section
- Or ask the AI: “Combine the awareness and recall sections”
Splitting Sections
If a section is too long:- Create a new section
- Move relevant questions to it
- Or ask the AI: “Split the main section into two parts”
Section Settings
Depending on your study type, sections may have settings for:- Section introduction text: Brief text shown before questions
- Section instructions: Special guidance for that part of the study